Being from the Midwest, self-promotion is not something that is not in my vocabulary. In high school and college, you let your performance do the talking for you. Better to be humble. As I moved into my professional career, it was much the same. Build a good resume of increasing responsibilities, share it with recruiters, and wait for the offers to roll in. Better to be humble. Let others do the talking.
Times have changed. Recruiters have been given access to a much larger pool of resources through websites like CareerBuilder and Monster.com. How do you differentiate yourself when you have to find a job?
According to the experts, you brand yourself. What does that mean? Sounds complicated, doesn’t it? It did to me, so I bought Kyle Lacy’s latest book, “Branding Yourself: How To Use Social Media To Invent or Reinvent Yourself“. As I progessed through the book, it became clear to me that I read similar content on the internet in articles focused on Facebook, Twitter, etc.
So why did I buy the book? Over the last 15 years, I have had to change jobs four times, with acquisition being the primary reason. At that rate, I am going to change jobs at least 3 more times before I retire. I need to be in a position to be found by those who might need someone with my skills.
What about you? Maybe you want to be an independent consultant, or you want a promotion with your current employer. This book provides a starting point for you to differentiate yourself from the other 5,000 people who have a similar resume. The book is easy to ready, and well written. The chapters are organized in such a way, that you can pick and choose which chapters you want to read.
I recommend this book for those of you who want to get started Branding Yourself. Start today, whether you buy the book or do research on the internet. You never know when your next day on the job will be your last day.
Thanks for coming in today.