Apple continues to poke the box. Apple is experimenting with replacing their product and price signs with iPads at the Apple stores.
IMO, Apple gets the point that simple and familiar lead to adoption. We are all creatures of habit by our own nature, staying with what they are familiar with. Yet, innovation is critical for companies to survive.
Motivated by curiosity, I am guessing most of you have that don’t own an iPad by now have played with one of the demo versions at an Apple store or Best Buy. You made a conscious decision to risk getting confronted by a sales person to just try it out. After you rebuked the salesperson, you would spend a minute or two clicking on a couple of apps. You then rush away before the next sales person comes by. Sound familiar?
By replacing signage with iPads, Apple is encouraging you to become familiar with the iPad while shopping for a Mac, an iPhone, or an iPod. Whether this will add momentum to iPad sales is still to be determined. By poking the box, Apple will continue to change the way we influence the way we interact with in our digital world.
Thanks for coming in today.