Thinking more about my Win the Engagement post, I came up with a couple of quick thoughts:
This applies to every aspect of business. Think about Amazon and how they win the engagement with the media business. My oldest son is into music. He likes obscure (to me) artist that you can’t find at just any music store. He likes vinyl 7 inch records as well. Good luck walking into a Target or BestBuy to find those. Instead, I logon to my Amazon account, and go down his prioritized wish list selecting items until I have reached my limit. The only way Amazon could make it any easier is for them to perform a Vulcan Mind Meld on my son, and ship the presents to my house. Another example is Apple’s iTunes Store. You point and click at software, music, or movies, and it updates your favorite i-device.
This is more critical than ever in today’s economy. Over the last few years, the amount of discretionary dollars we have to spend has declined. A lot of people would respond with “What are discretionary dollars? Does anybody have them?” So as folks make purchasing decisions, they look for the best possible bargain for the amount of money they can afford to spend.
The companies that continue to flourish are the ones that embrace this philosophy as part of their DNA. Again, Amazon, Apple, etc. Pressure from global competitors with lower cost structures dictates we Win the Engagement.
Thanks for coming in today.