The logo for Twitter is a bird. I don’t get it. For that matter, I don’t get Twitter either. I have had a crackberry for years, and I currently carry an iPhone. I have email, texting, and even Skype. Isn’t that good enough? Why limit myself to 140 characters? Anybody who knows me will probably crack that I can’t say hello in less than 140 characters.
Evidently not. As a consumer, I am just not on the cutting edge. Looking at it from a business perspective, there is a lot of noise about Twitter. If you sign up on to Twitter, it looks like a lot of noise. The first time I did, I felt like I was drinking from a fire hose. I made the mistake of following companies like Experian, Wall Street Journal, and Harvard Business Review. What a mistake. There are folks tweeting things like “Off to Canton, OH”, and “Good Morning”.
I have really tried. During the time I spent between Experian and Ambassador Solutions, I attended a TechPoint NENR presentation to learn about the importance of Social Media. I bought Kyle Lacy’s Business Marketing for Twitter book. None of these have helped.
As part of my duties with Ambassador Solutions, I am helping to craft our digital strategy. Twitter will be part of the strategy, but the roll it will play is yet to be defined. It will have to be a part, but I don’t have a clue as to how big or when. Stay tuned.
Thanks for coming in today.