A few weeks ago, I told you about a good how to book on branding yourself: “Branding Yourself: How To Use Social Media To Invent or Reinvent Yourself“. Assuming you bought the book, you probably jumped in with both feet by starting a blog, tweeting about what you had for breakfast, and connecting in Linkedin with your 2nd grade teacher. Do you feel like you are drinking from the firehose yet?
I took a different approach. Like most of you, I had used Linkedin for a number of years using much like a Roledex, “connecting” with people I worked with and met. Since I was familiar with Linkedin, I wasn’t intimidated. Though cruising through the groups on Linkedin, commenting on discussions started by others did not seem like much fun.
Being a C– English student while at Ball State, I was scared of writing a blog. Why???? I barely escaped, passing with a 71% average. That’s why. I was your typical computer nerd, who worked in the computer lab. It was drummed into my head that I could not formulate a consistent theme for a research paper.
So when it came time to choose which one of the branding components to take on, I chose writing a blog. I thought if I was going to fail at this, it would be better to fail quickly. Besides that, when I started, I didn’t tell anyone that I was writing.
What should you do? Come up with a strategy that incorporates a channel you are comfortable with and stick with it. Most of us, including me, have periods where we struggle making time to execute. We will do what we enjoy. inspire of my lack of enthusiasm for English classes, I enjoy writing. Pick a channel you like and stick to it. After you get comfortable, add in another social media channel.
Thanks for coming in today.