You want to read this if you are in the staff augmentation, consulting, or outsourcing business. I respond to unsolicited messages in one way: I hit the delete key. Every time. I don’t read your message. I don’t care who you are. I don’t even think about it. I am guessing I am not unique, and that most people do the same.
Why do you clutter up my inbox and ensure that I am not going to give you the time of day? I get that you are trying to feed your family and put a roof over their head. Sending random link requests and emails trying to trick me into talking to you don’t work with me. Everybody seems to be doing it. A long time ago, I took a job for a short time peddling stocks and bonds in a small rural Indiana town. I tried the same thing you are doing. Email wasn’t prevalent, but I sent junk mail. I called 30 people a day. I hated it. If someone answered the phone, they hung up on me more times than not. I guess they hated my bothering them as much as I hated to bother them.
From that experience, I figured out that trust relationships are the way to do business. Create a unique opportunity. Find a connection and ask for a referral. Understand your customer’s business. Delight your current clients so that they are singing your praises and calling their buddies. This is especially true when it comes to working together. Most of the folks I know want to invest in establishing a mutually beneficial relationship in their business dealings. It’s hard to trust you just because you send somebody a Linkedin request. When I get 50 of them, I don’t know where to start.
Who knows? Maybe Linkedin may have replaced the US Postal Service as the chief delivery mechanism of junk mail. I sure hope not. I like using Linkedin ….. most of the time.
Thanks for coming in today.